Overview
Over the years Lanard has continued to innovate with new products bringing fun and enjoyment to kids of all kinds... even the big kids! Lanard has transformed the way it designs and innovates. And truly has a desire to consistently bring their fans and customers great, lasting products each year.
Services Rendered
- Packaging Layout
& Design
- Art Direction - Illustration
- Graphic Design - Product Tech Packs
- Photography - Social Media Content
Mission
Developed a rugged, outdoor-inspired brand identity and packaging system for a military and hunting-themed toy dart blaster line. Responsibilities included brand development, product naming, packaging design, and overall visual direction for the assortment. Created custom illustrations and graphic assets for packaging applications, along with detailed colorway tech packs for each product to support manufacturing consistency and production. The collection launched with 10 distinct SKUs, delivering a cohesive and impactful retail presence across the line.
Mission
Developed a complete brand identity and packaging system for a futuristic, sci-fi inspired toy dart blaster line centered around alien technology themes. Scope included logo and branding development, product naming, packaging design, and visual direction across the assortment. Created custom illustrations for packaging graphics and produced detailed colorway tech packs for each product to support manufacturing and production. The line launched with more than 10 unique SKUs, establishing a cohesive and highly recognizable shelf presence across the collection.
Mission
Designed licensed packaging and product artwork for eight unique Jumanji character and animal play sets featuring Dwayne Johnson. Collaborated closely with the licensor to ensure full compliance with brand guidelines and approval standards throughout the development process. Produced presentation-ready mockups and marketing materials for stakeholder and licensor reviews, while also directing and photographing product imagery in a playful, consumer-focused style for social media and promotional use.
Mission
Developed a distinctive brand identity and packaging system for a new toy horse product line, including logo development, packaging design, and supporting visual content. The creative strategy focused on differentiating the brand within the highly saturated girls’ category by establishing a more elevated and recognizable visual presence beyond the traditional palette of pinks and purples. The line launched with more than 15 unique SKUs and continues to expand with ongoing product growth and line extensions.
