Overview
Coca-Cola may have started in 1886 but now have become a staple in society as a global leader in the food and beverage industry. Coca-Cola’s branding strategy is built on emotional connection, global consistency, and localized execution. By associating its products with universal feelings of happiness, togetherness, and refreshment, the brand relies on lifestyle segmentation rather than just demographics to maintain a massive worldwide market share.
Services Rendered
- Creative Direction
- Apparel Design
- Illustrations
- Product Development
- Social Media Content
Mission
Leading design and communication with brand teams. From developing design concepts to bringing creative ideas to life, partnered closely with Coca-Cola’s corporate brand team to deliver outstanding apparel programs. Contributed to top selling designs in their iconic Coke stores. Managing product development, manufacturing, and delivery in multiple facilities both domestically and overseas.
Production & Development
Managing product development, manufacturing, and curating tech packs for production for Coke Store apparel.
Vintage Throwbacks
Contributing to some of the top selling designs to the Coke Stores.
